I have lost count of the amount times new clients have come to me after having had a disappointing experience working with a previous design

I have compiled my how-to on some fundamentals of graphic design, to aid the novice designer so they can achieve something that has a profes

The idea of a visual identity is to provide a brand with all the tools that are necessary to communicate with their audience across ideally

It is possible to get all your design dreams answered and avoid spending an arm and a leg, so don’t make assumptions, just do your research.

Tell them your story. Make sure they are on the same page as you, if not, find another one.

If your designer isn't willing to address all these points inclusive in their quote, then you may want to consider finding another one.

It’s not just a logo, a product, a service or an organisation. A brand is a gut feeling. How you are perceived by others.